How many businesses and events have failed because they did not advertise?
90% of all small businesses failed in 2016.
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Advertising for Benson, Cochise, Elfrida, Huachuca City, St. David, Tombstone, Sunizona, Sunsites
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-Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (85%), PC use (50%), smartphone use (74%), and tablet use (29%)
-265 million Americans 6+ listen to the radio each week;
-66 million Millennials use radio each week;
-Audio consumers are listening for more than 12 hours each week; and
-The majority of radio usage comes from employed listeners; nearly three-quarters of Generation X listeners work full-time.
-News Generation 2016
“When business is good, it pays to advertise.
When business is bad, you have to advertise.”
Radio spots can be repeated often, thus driving the message home. Reaching more, new people! Repetition is the heart of effective advertising.
Radio ads can be heard 24 hours a day.
Radio can reach people as they are on their way to the store. Messages delivered just prior to actual shopping are very powerful.
Radio is fast! Your ad could be heard the next day if production is available, ad copy is written and studio time is available.
Radio delivers your message to everyone in the room or car at the same time!
Radio offers a wide array of formats, which can reach listeners during a specific state of mind and complement a specific advertising message.
"Nearly two-thirds of consumers listen to the radio just prior to shopping. "Council for Research Excellence (CRE)
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